Food Union campaing
Project:
When the phrase “tasty picture” has to have both meanings, the ice cream brand TIO asked for our expertise. Agency JWT had an idea to turn ice cream into personal messages: “for Mom”, “for Dad”, “for sister”, “for brother”. We made it happen for real – at least real enough to make viewers want to bite into outdoor posters and pages of magazines.
My responsibilities: Creating 3D Ice cream models with different words on them.
Software used: Zbrush, Substance Painter, Blender
Credits:
Client: J. Walter Thompson Baltics
Creative Direction: J. Walter Thompson Baltics
Art Director: Gints Gutmanis
Modeling: Sergejs Kolecenko
Texturing: Sergejs Kolecenko
Look Development: Gints Gutmanis
Lighting & Compositing: Gints Gutmanis